Archive for October, 2008

Episode 74: Social Influence in a Virtual World – A Virtual Door in the Face

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The Foot in the Door and the Door in the Face are two classic social influence techniques that have been heavily studied by psychologists. Join me for this fascinating conversation with Paul Eastwick, who along with Dr. Wendy Gardner from Northwestern University ventured into There.com to see if these very effective real-world techniques were equally effective on avatars.


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