Podcast: Play in new window | Download
How can waiters increase their tips? Would you believe psychologists have devoted a great deal of research to this question? We’ve looked at the effect of smiley faces, touching, crouching, telling jokes, giving customers a fun task to do, and drawing suns on checks (yes, suns). Join me as we take a look at what waiters and waitresses can do to increase the amount of the tip their customers give them.
Web Resources on How to Increase Your Tips
- One of there researchers listed below and an experienced “…bartender, busboy, and waiter..” is William Michael Lynn. His website has a good deal of information about what you can do to increase your tips.
Research Articles on the Psychology of Tipping
- van Baaren, R.B., Holland, R.W., steenaert, B. & van Knippenberg, A. (2003). Mimicry for money: behavioral consequences of imitation. Journal of Experimental Social Psychology, 39, 393-398.
- Gueguen, N. (2002). The effects of a joke on tipping when it is delivered at the same time as the bill. Journal of Applied Social Psychology, 32, 1955-1963.
- Rind, B. & Strohmetz, D. (2001). Effect on restaurant tipping of presenting customers with an interesting task and of reciprocity. Journal of Applied Social Psychology, 31, 1379-1384.
- Gueguen, N & Legoherel, P. (2000). Effect of Tipping of Barman Drawing a Sun on the bottom of customer’s checks. Psychological Reports, 87, 223-226.
- McCall, M. & Belmont, H. J. (1996). Credit card insignia and restaurant tipping: Evidence for an associative link. Journal of Applied Psychology,81(5), 609-613.
- Rind, B. & Bordia, P. (1995). Effect of server’s “thank you” and presonalization on restaurant tipping. Journal of Applied Social Psychology, 25, 745-751.
- Hornik, J. (1992). Tactile Stimulation and Consumer Response. Journal of Consumer Research, 19, 449-457.
- Lynn, M. & Mynier, K. (1993). Effect of server posture on restaurant tipping. Journal of Applied Social Psychology, 23, 678-685.
- Stephen, R. & Zweigenhaft, R. (1985). The effect on tipping of a waitress touching male and female customers. Journal of Social Psychology, 126(1), 141-142.
If you enjoyed this post, make sure you subscribe to my RSS feed!
{ 1 trackback }
{ 0 comments… add one now }