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How can you use psychology to design a website so people are likely to buy products from you? Or design a website so people are likely to donate money to your cause? In this episode Dr Susan Weinschenk discusses some of these ideas from her book Neuro Web Design. Ever thought you could apply brain science to web design? Find out how in this episode of The Psych Files.
Resources for this Podcast
- Here is Susan Weinschenk’s blog where you’ll find lots of more information about her and her work.
- Dr. Weinschenk also has a website devoted to her book Neuro Web Design.
- Dr. Weinschenk mentioned in the interview a very interesting site called Kiva. Here’s a little information about the site from their homepage, "Kiva lets you lend to a specific entrepreneur in the developing world – empowering them to lift themselves out of poverty."
- Related episode: In episode 31, Lemon Slices and a New Face on Mars! Gestalt Principles at Work, I talked about how Gestalt principles are used in designing web sites.
- Dr. Weinschenk’s book:
- Other books mentioned during this episode:
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{ 3 comments… read them below or add one }
Just wanted to say how much I enjoyed this post, and I have linked to this in a post on my site, http://www.two-tribes.com/blog/2009/06/04/use-their-brain-website-design/. Thanks.
Joshua,
Glad you liked the podcast and thanks so much for linking to my site. I love that image of the brain that you have for your episode. Where did you get that from? Very eye-catching image.
Michael
It is from a site I designed http://www.drjudithguedalia.com/, where we used it in a series of images and videos (see top banner).