Ep 182: Gamification – An Example of How To Do It

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Maybe you’ve heard of gamification, but how do you do it exactly? How do you use game principles to increase people’s motivation when they are doing everyday ordinary activities? Find out in this episode of The Psych Files when I show you how I would gamify an ordinary uHaul drive. Listen as I describe “uWin!”. I’ll first describe some gamification ideas and then show you how I’d put them to work in this rather ordinary truck driving situation. I’ll think you’ll have fun.

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Characteristics of Gamification

  • Feedback – they have that with the gauge but it’s not instant feedback
  • Goals – try to get this (efficiency) score. You win!!
  • Rewards or points: – give drivers badges or of course discounts
  • Levels: if/when they reach a certain accomplishment (number of points or badges) the driver levels-up (use normal distribution – “regular driver” if you fall within 1 SD, “super driver” if you’re between 1 and 2 SDs and “Super-Duper driver” if you’re above 3 SD)
  • Conflict/Competition/Challenge – “drivers of this truck typically get X score” See if you can get Y score”
  • Real-time competition: use geolocation?
  • Leaderboards: see where you fit among others (kind of feedback)

Criticisms of Gamification

Gamification is bullshit.

I’m not being flip or glib or provocative. I’m speaking philosophically.

More specifically, gamification is marketing bullshit, invented by consultants as a means to capture the wild, coveted beast that is videogames and to domesticate it for use in the grey, hopeless wasteland of big business, where bullshit already reigns anyway. – Ian Bogost

Bottom Line Questions About Gamification

  • Will the effort to put a system like this in place result in increased revenue?
  • How can the company confidently tie the game to increased revenue?
  • It is often difficult to confidently determine whether the game is contributing to the bottom line

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Additional Resources on Gamification

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Comments

  1. There’s also a nice online course at coursera.org

  2. Thanks Antoine. I just watched a few of the free videos on gamification which are available on the Coursera site. Excellent stuff. I added a link straight to the gamification course in the Additional Resources section above.

  3. Ian Bogost has written some of the most coherent and scathing arguments against “gamification” check out his blog at bogost.com and some of his articles at gamasutra.

  4. Thank you Glenn. I even have two of Bogost’s books here at home. I forgot to mention his provacative and must-read blog post. I added a quote and a link to his site to the notes above. Many thanks.

  5. Hello! This is my 1st comment here so I just wanted to give a quick shout out and say I really enjoy reading through
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  6. Glad you like the site. YOu could also check this psychology site: http://www.all-about-psychology.com. It’s not a podcast, but the site has lots of good info about the field.

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