Ep 211: Is a Little Deception Okay? Paid Crowds and Native Advertising

crowds for hireWe face more moral “dilemmas” in everyday life than maybe we don’t realize. How do we resolve them? In this episode I discuss two interesting moral dilemmas: a) should you employ for-hire crowds of actors to attend your event in order to make it look like you’re more popular than you really are? and b) should you place your advertisements on web and print pages in such a way that they don’t really look like ads at all? I discuss the moral questions involved in “native advertising“. You’ll find some unique examples of Kohlberg’s stages of moral development.

We’re all getting really good at using technology to avoid advertisements, but as we all know, “there’s no such thing as a free lunch” – companies have to get you to find out about their products and hopefully buy them. But when do we step over the line? Is a little deception okay?

Resources on Native Advertising and Crowds for Hire

Related Episodes

How to Memorize Kohlberg’s Stages of Moral Development

The Psychology of Fundraising

Resources on Kohlberg

List of Good Resources on Kohlberg’s Stages of Moral Development


  1. The first one was hinted in the Animatrix and works well with what is shown in the 3rd movie, the problem is that the Animatrix is an Anthologie of different authors, but the architect does mention how the Matrix has passed by various versions and that this one is the 6th one: http://matrix.wikia.com/wiki/Architect.

    Now i will clarify here and this is indeed my interpretation that (if my memory doesn't fails me, and it probably does…) with each chosen one that appears (or human anomaly, is the same) the Matrix changes versions, so with Neo being the 6th anomaly we now have the 6th Matrix, but i can be perfectly wrong, now if i am wrong something doesn't changes here, and is the fact that the Matrix had various previous versions, and if these versions don't change with the appearance and development of anomalies, then the mayor change is that i wouldn't know which version of the matrix is the one that appears in the films, but i believe is the 6th one.

    As for the second one, that is purely my own interpretation and i have no real base to assure you if Neo is living in an prototype emulation by the Matrix, but it could be as well as it could be not.

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