Ep 211: Is a Little Deception Okay? Paid Crowds and Native Advertising

crowds for hireWe face more moral “dilemmas” in everyday life than maybe we don’t realize. How do we resolve them? In this episode I discuss two interesting moral dilemmas: a) should you employ for-hire crowds of actors to attend your event in order to make it look like you’re more popular than you really are? and b) should you place your advertisements on web and print pages in such a way that they don’t really look like ads at all? I discuss the moral questions involved in “native advertising“. You’ll find some unique examples of Kohlberg’s stages of moral development.

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We’re all getting really good at using technology to avoid advertisements, but as we all know, “there’s no such thing as a free lunch” – companies have to get you to find out about their products and hopefully buy them. But when do we step over the line? Is a little deception okay?

Resources on Native Advertising and Crowds for Hire

Related Episodes

How to Memorize Kohlberg’s Stages of Moral Development

The Psychology of Fundraising

Resources on Kohlberg

List of Good Resources on Kohlberg’s Stages of Moral Development

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