How do you “apply a little psychology” to tough jobs like building an online community and to creating a product that people will want to use frequently? In part 2 of my interview with author and Feverbee founder Richard Millington we talk about two key theories from psychology: self-determination theory and Robert Cialdini’s persuasion techniques. I think you’ll find these real world examples very practical.
It’s important to realize the difference between having an audience and having a community. An audience is looking at you. You send them information and they react to the information. A community is where they interact with each other. An audience is great if you are the one sharing good information, but a community is about building a unique identity amongst a group of people. It’s difficult to do and you can’t fake that. ~ Richard Millington