Would you be surprised to learn that B.F. Skinner was a very likable guy and that you may actually be very much in agreement with his ideas? Many people who study psychology have a negative impression of Skinner. Well, I’m about to challenge those impressions by presenting a side of Skinner you probably haven’t been exposed to. In these sound … Read More
On The Folly of Rewarding A While Hoping For B is a well known article by Steven Kerr that appeared in The Academy of Management Executive. Want an example of how insightful Steven Kerr was with this article that is still relevant today? Look no further than the US election and Comedy Central.
Think you know a lot about the little Albert experiment conducted by John Watson? Well, guess what – you’d be surprised at how much of the story is simply not true. If you’re wondering whatever happened to little Albert, then I suggest you take a listen to this episode and get the facts on this fascinating story.
In this video episode we look at what your bowling style says about you and how behaviorists can explain your superstitious behavior. By the way, why do you keep pressing that elevator button?