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Cognitive Dissonance

Cognitive Dissonance – one of the most established and respected theories in psychology – is under attack. An economist – M. Keith Chen – uses what is called the “Monty Hall problem” to show that the research on cognitive dissonance may be seriously flawed.

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Here’s a unique example of cognitive dissonance theory: the information you pay attention to (and ignore) as you search around on Amazon.com How? Cognitive dissonance strikes again!

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Every since Leon Festinger gave us the term cognitive dissonance, we’ve been asking questions about contradictions in human behavior. For example, can you be pro choice and against the death penalty, or vice versa?

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