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Ep 264: Using Psychology in Your Work: Part 2 of My Interview with Richard Millington

  • September 12, 2016
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  How do you “apply a little psychology” to tough jobs like building an online community and to creating a product that people will want to use frequently? In part 2 of my interview with author and Feverbee founder Richard Millington we talk about two key theories from psychology: self-determination theory and Robert Cialdini’s persuasion […]

Ep 208: The Elaboration Likelihood Model in Less Than 2 Minutes

  • November 7, 2013
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The elaboration likelihood model developed by Petty and Cacciopo is a complicated name for a not too complicated idea about how people can be persuaded. In this under 2 minute video I explain the key idea. Get All of My Mnemonics and Get Better Grades with my Psych Mnemonics App!   [image src=”6524″ alt=”Psychology Mnemonics […]

Ep 204: The Psychology of Fundraising

  • September 26, 2013
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How do you use psychology persuasion techniques to get people to contribute to your cause? That’s what I discuss in this episode of The Psych Files – the psychology of fundraising. I’m trying to help my friend raise money and in doing so I employed a number of persuasion strategies to get people to help […]

Ep 190: Why Do You Get So Absorbed in that Book (or Movie)?

  • February 26, 2013
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  Have you ever become so immersed in a book or movie that you actually felt like the character? Or you felt the character’s pain or joy? Why does this happen? When does this happen? What is it about the book or the movie and its characters that draws us in like this? It’s amazing […]

Ep 172: Interview with Nathalie Nahai – The Web Psychologist

Did you know that you can apply your psychology skills to the development of effective websites? Meet one woman – Nathalie Nahai – who does exactly that and she has a background in not only psychology, but also Art, Physics and English Literature. She’s putting all those together to help people improve their websites and […]

Episode 78: The Psychology of Tipping

  • November 10, 2008
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How can waiters increase their tips? Would you believe psychologists have devoted a great deal of research to this question? Join me as we take a look at what waiters and waitresses can do to increase the amount of the tip their customers give them.