Resources on Subliminal Messages

• Pratkanis, A.R., Eskenazi, J., Greenwald, A. J. (1994). What You Expect is What You Believe but Not Necessarily What You Get: a Test of the Effectiveness of Subliminal Self-Help Audiotapes, Basic and Applied Social Psychology.
• Murphy S.T. & Zajonc, R.B. (1993). Affect, cognition, and awareness: affective priming with optimal and suboptimal stimulus exposures. Journal of Personality and Social Psychology, 64(5), 723-739.
• Smith, K.H. & Rogers, M. (1994). Effectiveness of subliminal messages in television commercials: Two experiments. Journal of Applied Psychology, 79(6), 866-874.
• Moore, T.E. (1995). Subliminal self?-?help auditory tapes: An empirical test of perceptual consequences. Canadian Journal of Behavioural Science,27(1), 9-20.
• Merikle, P.M. & Skanes, H.E. (1992). Subliminal self?-?help audiotapes: A search for placebo effects. Journal of Applied Psychology, 77(5), 772-776.
• Vokey, J. R. & Read, J. D. (1985). Subliminal messages: Between the devil and the media. American Psychologist, 40(11), 1231-1239.
• Champion, J. M. & Turner, W.W. (1959). An experimental investigation of subliminal perception. Journal of Applied Psychology, 43(6),382-384.
• Byrne, D. (1959). The effect of a subliminal food stimulus on verbal responses. Journal of Applied Psychology, 43(4), 249-252.
• THE 2000 CAMPAIGN: THE AD CAMPAIGN; Democrats See, and Smell, Rats in G.O.P. Ad
• Here’s a link to the book that was very useful to me in developing this episode, "Scientific Perspectives on Pseudoscience and the Paranormal" by Timothy J. Lawson:
  

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